How To Win A Pitch Competition

We first heard about the MemPitch competition back in November of 2015 during Small Business Saturday. It was a no brainer that not only would we enter the competition but that we would try to win. We knew that we would face stiff competition, it would not simply be given to us. Honestly, when has that ever been the case in entrepreneurship? At OWLS, we consider ourselves serial academics and probably our biggest competitive advantage is that we understand that winning, whether it be in the marketplace or in the boardroom, is not done when the bright lights are on. It is done in the preparation of practicing potential questions at 2:30 in the morning and watching TedTalk videos while on the treadmill. When Kenda Lawson, my wife and CEO of OWLS, finished her pitch many people asked us how were we able to put together such an awesome presentation. We got that question over and over again. So, we decided to share our path to victory. This will work for not only a competition but also for pitching to investors or even a bank. In life many things are out of your control but believe it or not, you can actually control more than you think. Our win was not by luck at all.

DEFINE YOUR MESSAGE

Many business owners try to be everything to everybody which is not conducive to success. Many seasoned investors and entrepreneurs can see this in your pitch (hence the…